Johnston Digital Ventures (JDV)

Helping you stand out in the Life, Accident and Benefits market

Are you looking for clarity and presence in a rapidly changing Life, Accident & Benefits (LA&B) market? Let me help.

With decades of experience in the industry, I bring sharp focus on your market providing business technology expertise, thought leadership, and insight into the current and future state of the LA&EB ecosystem for insurers and insurtechs.

Serving the Life, Accident & Benefits Market

In my 30+ year insurance industry career, I’ve been and done many things:

  • Business and technology executive at an insurer

  • Advisor/consultant at multiple research organizations

  • Hands-on leader at insurance tech companies of all sizes

  • Lifetime critic of assuming “General Wisdom” is truly wise

  • Passionate speaker and advocate for doing insurance right

I bring a unique perspective on the market, providing you with realistic, experienced-based advice and targeted programs to help you with winning strategies that make the best use of your resources.

Life, Accident & Benefits: “How Hard Could It Be?”

For Insurers, Brokers & Reinsurers

  • Developing and periodically revisiting your digital strategy is critical to success in the Life, Accident & Benefits market, but to do it right requires aligning strategic business goals, technology opportunity vs. hype, and an ever changing market.

    I can help with independent practical advice including a review of your plan with a focus on what really matters to your strategic and operational goals.

  • System selection has become a business in itself for consulting companies and sometime the process is a little too packaged, too expensive and too partisan.

    I am very familiar with LA&B market system selection and will act as your independent advocate and advisor in the process, focused on your needs with a different point of view.

  • Sometimes you don’t have a strategic project you need help with, you just need to talk to someone confidentially about the insurance market, the state of Insurtech or get feedback on your plans and issues from someone who knows you and understands your market.

    My Retained Advisory program for insurance executives provides a cost-effective way to get experienced, in-context advice as needed.

  • Do you need a speaker for a public or private event that focuses on the LA&B market?

    Do you need help with a special project in the LA&B space?

    Reach out and let’s talk.

For Insurance Software Vendors

  • The Life, Accident & Benefits industry is complex and everchanging. Industry executives need to feel you understand their business and can communicate in their language to be seen as part of the industry. Having cool, modern tech is just the beginning.

    I can help you develop your message and positioning, build your story and brand for the market, and create a thought leadership program that gets the right story to the right people, and you in the door.

  • Product Marketing is often overlooked or minimized in Go-To-Market planning and execution, limiting your potential market penetration and the clarity of your value proposition in the market.

    I can help you create or update your GTM and ongoing Product Marketing plan including:

    - Refining your strategic target market (not TAM)

    - Partnering with Product to fine tune Product/Market fit

    - Staking an Ecosystem claim in the market

    - Developing external marketing roadmaps

    - Creating/refining Message, Personas and USPs

    - Defining content for sales & marketing materials

  • I have broad and deep experience in the Life, Accident & Benefits insurance space from an insurance system perspective, the evolution of insurance products. and overall market dynamics.

    I can help you with the areas you know you need help to build your own intellectual property and identify the areas you may have overlooked.

  • Do you need a speaker for a public or private event that focuses on the LA&B market?

    Do you need help with a special project in the LA&B space?

    Reach out and let’s talk.